In 2012, after OWEN was written and sold, a video was posted to Youtube. It was a cover of a popular song, and what made the video interesting was that it featured five people playing the song on guitar. On one guitar.
I hadn’t even heard the original when I first saw the video (not uncommon for me), but I was hooked. This, I knew, was how Siobhan made her mark on the world. More accurately, this was how EMILY made Siobhan’s mark on the world.
I remember when American Idol first came out, and a bunch of my friends who are, uh, shall we say “choosy” in their music habits were all “UGH, this is terrible”. I was fascinated, though, because I felt like I finally got to see how music packaging works*.
(Side note: my dad’s favourite bands include ABBA and The Mama’s and The Papa’s, so from the time I was small, I was no stranger to music that was arranged rather deliberately.)
And this is Emily’s world. She is very good at the internet, and she’s the one who talks Siobhan into actually putting the music up for wider consumption. It never would have occurred to Hannah and Lottie (or Owen, for that matter), which is one of the reasons I like Emily so much, even though her scenes are a pain to write.
This was a bit of a shift for me, though, because the musician I had originally modelled Siobhan on was slightly different. Her name is Heather Dale, and she is a true bard. Heather started off writing for Renaissance Faires, and eventually recorded CDs and sold them, and travels a lot to perform. I really cannot understate how beautiful her music is. Every time I play it for someone new, they ask me who she is and comment on her words and voice and diction. She might be the best I have ever heard.
Heather has also made really great use of Youtube, as Siobhan eventually does, but the fact that they both got their start “off camera” gives them a slightly different style. It was a lot of fun to play around with. Heather’s music is intrinsically part of my concept of Siobhan herself and of Siobhan’s musical leanings (in particular THE ROAD TO SANTIAGO in The Story of Owen, and JOAN in Prairie Fire).
I think the BEST thing about music on Youtube, though, is that if you are talented, people will find you. It’s the “if you build it, they will come” mentality, only with music instead of baseball. Siobhan is very talented, and her music catches on because it is familiar…with a twist. My current Youtube infatuation is a duo that I think really captures every part of that.
(Also, check out their cover of TAKE ME TO CHURCH because: my heart.)
The Brooklyn Duo is a thing I never would have heard of, were it not for Youtube. And yet, because they recorded a video and put it on the site, and then someone brought it to Taylor Swift’s attention and she tweeted about it, and because I follow Taylor Swift on Twitter, I have heard of them, and I absolutely adore them.
This is how Siobhan’s music works. She doesn’t have to go town to town, singing for her supper (though she would if she did). Her music reaches farther than she imagined, farther than Lottie ever hoped, because it travels at the speed of WiFi, all around the world.
PRAIRIE FIRE is a bigger stage, and Siobhan’s not entirely ready for it yet, but she will be. She will be.
Prairie Fire comes out on March 1st, and is available for pre-order.
*So it’s not entirely a Youtube thing. Or even a CURRENT thing. Ed Sullivan was really good at finding niche acts to round out his show (my favourite is Gayla Peevey’s I WANT A HIPPOPOTAMUS FOR CHRISTMAS), but my father had to go to someone else’s house to watch that show. Youtube is much more accessible, and much more difficult to control.